In a bold move to attract more LGBTQ+ tourists, the Isle of Man has announced plans to rebrand itself as the Isle Of They/Them. The decision, which has been met with both praise and criticism, is part of the island’s ongoing efforts to become a more inclusive destination.
The move was inspired by the growing trend of using gender-neutral pronouns, such as “they” and “them,” to refer to individuals who do not identify as strictly male or female. By rebranding as the Isle Of They/Them, the island hopes to send a message of acceptance and inclusivity to the LGBTQ+ community.
Not everyone is thrilled with the decision, however. Some conservative groups have criticized the move as being part of a larger agenda to erase traditional gender roles and values. They argue that the island’s new name will confuse and offend many tourists who may not be familiar with the concept of gender-neutral pronouns.
Despite these objections, the Isle Of They/Them is already gaining traction among LGBTQ+ travelers. Social media has been flooded with positive comments from individuals who are excited to visit a destination that values and respects their identities.
In addition to the new name, the island has also announced plans to build new gender-neutral restrooms and to offer training to local businesses on how to be more inclusive towards LGBTQ+ customers.
The decision to rebrand as the Isle Of They/Them may be controversial, but it is also a bold and progressive step towards a more inclusive society. Only time will tell whether it proves to be a successful strategy for attracting more LGBTQ+ tourists to the island.