In a scathing report released yesterday, laundry detergent manufacturers were accused of promoting an outdated and discriminatory system of “laundry apartheid.”
According to the report, washing powder companies have long perpetuated a system of segregation by marketing separate detergents for “coloureds” and “whites.” The report claims that this practice not only reinforces racial stereotypes but also results in higher costs for consumers.
“It’s time to end this archaic and offensive practice,” said one activist. “We shouldn’t be segregating our laundry based on skin colour in the 21st century.”
The report has sparked outrage on social media, with many calling for a boycott of companies that continue to engage in “laundry apartheid.” Some have even taken to mixing their laundry together in protest.
However, not everyone is convinced. “I don’t see what the big deal is,” said one customer. “The ‘coloureds’ detergent works better on my clothes than the ‘whites’ one. It’s just a matter of preference.”
Despite the backlash, it remains to be seen whether washing powder companies will change their marketing strategies. One thing is for sure: the fight against laundry apartheid is far from over.